Logo • Website • Photography • Collateral • Video
Stephen & Linda Willette are makers of heirloom fiber art tools. Our process has been three-fold. We shoot each product on a white background to be used for their online store, create lifestyle images that are used as hero images on their website, as well as lifestyle shots for products that are apart of their collection series that are advertised on social media.
Fiber Art shows and Festivals are an integral part of Stephen & Linda’s Business model. It was very important for their business cards to be bold and beautiful. The simplest way to do that - feature their stunning fiber art tools.
There is a lot of competition in the fiber art community. So we developed the strategy of releasing free tutorials on their website that would teach their customers how to use their tools. We also created a print version to accompany any point-of-purchase sale.
To view more of the tutorials that we created visit: StephenWillette.com