Logo • Website • Sign • Business Cards
Located in the heart of Lincolnton, this locally owned steakhouse invites you to experience mouth-watering masterpieces — with fall-off-the-bone ribs and steaks cooked to perfection.
Carolina Steak & Rib wanted a brand mark that felt bold, rooted, and unmistakably Southern. A key part of the vision was incorporating a steer or cattle head into the “C” of “Carolina” — a subtle but strong symbol of the hearty, rustic experience they offer. In addition to the primary logo, I designed a custom variation that features the North Carolina state outline, giving the brand a sense of place and pride. This version was later adapted specifically for their exterior signage, helping create a unified identity across both digital and physical spaces.
The custom logo variation featuring the North Carolina outline was developed with this application in mind. For the building’s exterior, I designed a sign that not only reinforces the brand’s local identity but also feels like a natural extension of the space. The form, scale, and placement were all considered to complement the restaurant’s architecture, creating a cohesive and inviting front. The illuminated design ensures the sign stands out both day and night — creating a welcoming, polished presence that captures the spirit of Carolina Steak & Rib before guests even walk through the door.