Motion Graphics • Photography • Logo • Collateral
Since 2021, we’ve developed a full suite of marketing materials for Highland, anchored by a fully custom-built trail map — a level of detail and craftsmanship rarely seen in the mountain bike industry. Built from the ground up to reflect the true riding experience, the map captures terrain, features, and trail flow with a level of precision that goes far beyond standard approaches, serving as both a highly functional navigation tool and a distinctive visual asset for the brand.
This work extends across the comprehensive Rider’s Guide and on-site physical signage, creating a cohesive system that supports trail planning, wayfinding, and the overall rider experience throughout the park.
We’ve had the privilege of designing key brand marks for Highland Mountain Bike Park, including the 20-Year Celebration logo lockup with a full set of secondary treatments, as well as the Highland Bike Shop logo. Both projects highlight Highland’s identity while honoring its legacy as a leader in mountain biking.
We have had the opportunity to design apparel for Highland, including the 20-Year Celebration shirts for 2025 season pass holders, a limited-run pub shirt, and graphics for special events like the Winter Wooly. Over the past five years, I’ve continued to create shirts for Highland’s summer camps (Summer Ride and AYR Academy), helping to bring their programs to life through design.
We produced Highland’s Awareness video, shown in the Welcome Center as riders sign their waivers, to introduce everything the park offers. We also developed motion graphics for the AYR Academy and Summer Ride Camps, which have been used in recap videos and promos, as well as animated intros for the Highland is Home series.
Highland’s brand extends beyond the mountain, and we’ve helped bring it to life online through animated Instagram stickers. These graphics support the marketing team’s social media campaigns while also giving riders a fun way to brand their own riding footage. The results have been huge—our sticker set has already been viewed more than 2 million times.
Our work also extends to on-mountain signage. To highlight Highland’s programs and camps, we created a series of lift tower signs—ensuring that every rider heading to the summit is introduced to the experiences the park offers beyond the trails.
Designed a tap handle for a collaboration IPA with Henniker Brewing Company for the 2021 season.